Does Mission Matter – Influential Voices

The title of Pat La Londe’s View from the Q guest post is one that really resonated with me. One of the things that I’ve had the privilege of doing as part of my job is to train coworkers on our customer satisfaction surveys. As part of the discussion, I brought them to our Mission, Vision and Values, and showed them the connection to what we were doing. This simple step made a big difference. There is no way you’re going to be able to get where you’re trying to go if you don’t know why you’re going there.

A number of years ago, I was on the board of a small non-profit that had never taken the time before to do any strategic planning, or understanding why the organization existed. That board really struggled to find direction. While strategic planning was not a cure all, having a mission and vision made a difference in our ability to move the organization forward. It helped us to focus our energies on the areas that were most important to our business and over time, turned the organization around.

Mission does matter. How do you make your organization’s mission work for you?

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